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The winter could be a fairly brutal time because of the low temperatures and snow storms that are inclined to pop up. However it would not need to be the worst time on the earth. You should use that point of brief days and lengthy nights to get away from all of it and take a trip. And when you wanna get away from the winter, why not sit back at one of many nice Nikki Seaside places world wide?
Nikki Seaside is an idea that bought its begin in 1998 by entrepreneurs Jack and Lucia Penrod (who additionally occur to be husband and spouse). The concept again all these years in the past was to be the primary luxurious seashore membership that mixes music, eating, artwork, leisure, vogue, and movie right into a go to identify for individuals to take pleasure in their holidays with out even having to go away the property.
Being that it’s over 20 years later and the Nikki Seaside model can now be present in 11 international seashore golf equipment and 5 resorts/accommodations world wide with a vogue division and a non-profit charity, it is protected to say that the model has develop into fairly the success.
With pop occasions on the Cannes Movie Pageant yearly and a vogue line with a number of the high manufacturers like Dom Perignon, Minuty and Perrier-Jouet to Rolls Royce, Chanel Magnificence, Bottega Veneta, Missoni Dwelling, Bape, Chopard, and Jaeger-Le-Coultre, Nikki Seaside has develop into fairly the holiday spot even past it is attractive locale and opulent resort rooms.
Areas for the Nikki Seaside model could be present in such locales:
Miami Seaside, USA (12 months Spherical)
Saint Tropez, France (April – September)
Saint Barth, Caribbean (October – August)
Marbella, Spain (April – October)
Koh Samui, Thailand (12 months Spherical)
Mallorca, Spain (April – October)
Ibiza, Spain (April – October)
Monte Carlo, Monaco (April – October)
Dubai, UAE (12 months Spherical)
Costa Smeralda, Italy (June- September)
Montenegro, Tivat (Might – October)
Porto Heli, Greece (April – October)
Santorini, Greece (Might – October)
For our cash, going to spend a while at a Nikki Seaside location throughout the winter is likely one of the smartest strikes one could make. If you wish to guide a visit there, do it now. You will not remorse it. And if you wish to get a greater perception into the pondering behind the entire endeavor, take a look at this interview with Jack Penrod beneath.
Males’s Journal: Inform us slightly bit about your background previous to creating Nikki Seaside.
I started my journey within the hospitality trade with my very first job as a McDonald’s line prepare dinner. I labored my manner up on the firm and ultimately grew to become one of many largest franchise house owners inside the company. The success I had with McDonald’s gave me the chance to open a number of of my very own bar and restaurant ideas in South Florida which was an unbelievable studying expertise.
In 1984, I met my spouse Lucia – who moved to Miami from her dwelling in Nicaragua simply 4 years prior. She joined my group to run the unique Jockey Membership of Miami. A 12 months later, the Metropolis of Miami Seaside invited me to return to assist them change the average-age inhabitants from a retiring group to a thriving vacationer vacation spot. We opened Penrod’s, a seashore membership and leisure complicated within the metropolis’s most well-known deal with: 1 Ocean Drive. Lucia supported the opening as Undertaking Supervisor and later PR Director. In 1995, we bought married and have been companions in enterprise and life ever since. Right this moment, she’s the CEO of Nikki Seaside World.
Males’s Journal: Subsequent, inform us about creating Nikki Seaside, and your first location in Miami in 1998.
In 1998 my 18-year-old daughter Nicole was tragically killed in a automobile accident. We selected to honor and have a good time her life by reworking the previous Penrod’s location into Nikki Seaside, a venue constructed on the philosophy of “Celebrating Life.” The property mixed music, eating, leisure, vogue, movie, and artwork amongst all white décor, teepees, and worldwide delicacies, all designed with Nicole in thoughts.
Males’s Journal: You’re thought-about a trailblazer and pioneer of South Seaside. Inform us about Miami Seaside if you first began working Nikki Seaside there, and the way it has modified through the years since.
We didn’t have any intention of constructing a worldwide model once we opened our first location in Miami Seaside nearly 25 years in the past. It began as a quiet backyard by the ocean referred to as Café Nikki to honor the lifetime of my late daughter, Nicole. The backyard housed a small café, butterfly backyard, birds, sunflowers, and palm timber making a magical, zen house for individuals seeking to spend time with household and associates. Friends who got here by would inform a good friend about us and so forth, and the excitement began constructing. We’ve organically grown into a worldwide life-style and hospitality firm strictly by means of phrase of mouth and a contagious “Celebration of Life” mentality.
In the course of the early years, Miami was very busy with rising modeling and film industries, and in consequence, many celebrities and tastemakers discovered their strategy to Café Nikki. With this success, a pure growth to the seashore space adjoining to the café happened, and Nikki Seaside was born. We modified the way in which individuals have a good time life, changing the nightclub scene with an equally thrilling daytime idea. Friends fell in love with the power and have become loyal followers of our model. This loyalty has continued as we’ve expanded globally with a lot of our purchasers touring to go to our places world wide.
We’ve made plenty of adjustments to all our ideas through the years, adapting with the instances, however we nonetheless see a lot of our authentic purchasers coming to the properties, typically with two or three generations visiting collectively. Regardless of what number of years cross, we’ll all the time be devoted to celebrating life.
Males’s Journal: The place does your tagline “Celebration of Life” come from?
Once we misplaced my daughter Nicole in a automobile accident, we selected to have a good time her life by making a venue constructed on the philosophy of “Celebrating Life.”
Males’s Journal: How did the growth of a small cafe honoring your daughter’s life develop into the worldwide model Nikki Seaside is right now?
It’s been nearly 25 years since we opened our doorways on the first Nikki Seaside location in Miami Seaside. Right this moment, Nikki Seaside World is a multifaceted luxurious life-style and hospitality model comprising 11 international seashore golf equipment, 5 resorts and accommodations, a vogue division, particular occasions, and Nikki Cares, a 501c3 non-profit charity. That is all as a result of success of our very first location, unbelievable word-of-mouth advertising and marketing, and our devoted purchasers that return 12 months after 12 months. After opening in Miami, a lot of our common company steered we open different places world wide – the demand was plain so we made the choice to organically broaden.
Males’s Journal: Inform us slightly concerning the Nikki Seaside places world wide – any favorites, or notably particular places?
This query is like asking if I’ve a favourite youngster! Lucia and I are based mostly in Miami however we journey to a lot of our places all year long. We usually spend a whole lot of time in Saint Barth throughout the winter and go to Saint Tropez in the summertime. I may by no means select a single favourite. Every location has its personal distinctive points impressed by the native tradition and every property holds a particular place in my coronary heart.
Males’s Journal: Nikki Seaside has hosted so many star-studded occasions and world-renown occasions – any explicit reminiscences or celeb anecdotes you’ll be able to share?
We mark the official opening of our places every season with our signature White Celebration. It’s extremely anticipated amongst our regulars throughout all of our places. The concept first took place when Naomi Campbell hosted her celebration timed to the launch of our Saint Tropez location in 2002. She requested that every one company put on white and it was such a success that the idea caught. Folks fly in from places world wide for these celebrations yearly.
Males’s Journal: What’s forward for Nikki Seaside as a model – any new markets or ideas you wish to broaden?
We spent over 20 years constructing our model and in consequence, our seashore membership division is extremely profitable and really distinctive. We ultimately noticed a turning level after opening a couple of seashore golf equipment adjoining to or a part of a resort and determined to launch our personal resort and resort division.
We now have a extra aware resort growth plan for the following 20 years with a couple of thrilling openings within the pipeline. We are going to all the time develop consciously so as to ship the barefoot luxurious experiences that we’ve develop into identified for, however the demand for our resorts, seashore golf equipment, and accommodations the world over will certainly help our continued development.
Males’s Journal: Why ought to vacationers go to Nikki Seaside when they’re visiting the cities the place Nikki Seaside is situated – what makes Nikki Seaside so particular and totally different from another location on the earth?
A lot of our success could be attributed to our six signature components – music, eating, leisure, vogue, movie, and artwork – which we seamlessly intertwine to create the magic of Nikki Seaside. Every factor is current each day in the way in which we run our enterprise, creating an environment that caters to foodies, tradition seekers, artwork lovers, and fashionistas from throughout the globe.
Our workers wakes up each morning able to embrace our core mission – to Have a good time Life – and to encourage our company to do the identical. This constructive power mixed with an unparalleled stage of luxurious service is what makes Nikki Seaside a house away from dwelling for our company and why they’re all the time excited for his or her subsequent journey to Nikki Seaside.
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