Homegrown Model Attracts on the Emotion of Journey

WINNIPEG, MB, Jan. 9, 2023 /CNW/ – As tourism locations world wide search to seize pent up demand for journey, Journey Manitoba desires to remind folks that travelling in Manitoba is about greater than only a place. Whether or not it is viewing the northern lights dancing within the sky, taking part in an genuine Indigenous expertise or visiting a world-class museum, Manitoba’s refreshed tourism model conjures up the feelings that these experiences create.

“Manitoba is open for enterprise, and there’s no higher time to showcase Manitoba as a world-class vacation spot of selection for travellers from Manitoba, Canada and world wide,” Premier Heather Stefanson mentioned. “With an abundance of outside recreation actions, a aggressive and world-class sports activities and leisure business and a vibrant arts and tradition sector, there may be a lot to discover in each neighborhood in our lovely province. As our economic system emerges into a brand new period of progress, this marketing campaign will assist guarantee Manitoba’s tourism business continues to be a key contributor to our economic system and the expansion of our communities.”

With the tagline Canada’s Coronary heart Is Calling, the model focuses on the sentiments we have now once we see or do one thing superb whereas on vacation. The refreshed model builds on the success of the earlier Manitoba, Canada’s Coronary heart…Beats, which redefined Manitoba within the eyes of tourists world wide.

“The Manitoba, Canada’s Coronary heart… Beats model modified the way in which folks seen Manitoba as a journey vacation spot. We wished to inform the subsequent chapter of that story,” mentioned Colin Ferguson, President and CEO of Journey Manitoba. “We all know that travellers are looking for distinctive experiences that they will share with their family and friends. Manitoba is filled with these experiences.”

The model and its launch marketing campaign had been unveiled via a sequence of movies, together with new tv commercials that may start airing this month. They concentrate on how journey makes us really feel relatively than simply the locations we go.

“Journey calls to us. Some folks search journey; some search for solitude and tranquility; others wish to find out about historical past and tradition. Individuals need experiences that talk to their hearts,” mentioned Journey Manitoba’s Brigitte Sandron, Government Vice-President and Chief Working Officer.

The model and its launch marketing campaign had been conceived by Winnipeg promoting company UpHouse, which labored with Journey Manitoba and a staff of native designers, illustrators, photographers, copywriters, videographers and musicians to inform the province’s tales. UpHouse collaborated with Take pleasure in Inventive and Wookey Movies to supply the marketing campaign movies. A brand new merchandise assortment was created with Grape.Labs and Direct Focus that features authentic creations from Patent 5, lot.ceramics and Wilder Items. The work of native illustrator Jonato Dalayoan offered inspiration for supporting model components. Music got here from a variety of native artists together with The Ripperz, Sure We Mystic and Ila Barker.

“We’re happy with this marketing campaign not simply because it reveals off our province so fantastically, but in addition as a result of it was created nearly solely with native expertise,” mentioned Cody Chomiak, Journey Manitoba’s Vice-President of Advertising. “That is only one extra approach we are able to present how particular this place is.”

“This marketing campaign needed to be made domestically,” mentioned UpHouse co-owner Kiirsten Could. “All of us love this place. We all know that Manitoba’s tales are greatest instructed by individuals who reside right here. We’re extremely happy with the proficient group behind this model and marketing campaign. We requested them to seize the sensation that comes from visiting new and acquainted locations, they usually delivered.”

The brand new model has been enthusiastically obtained by native tourism operators, lots of whom are nonetheless recovering from the pandemic that decimated world journey.

“The tourism business was put to the take a look at in the course of the pandemic, however its resilience can pay dividends,” Ferguson mentioned. “The business in Manitoba has tailored to satisfy altering customer expectations, they usually’ve created new and distinctive world class experiences that may draw guests and that may reside as much as our model promise.”

The Manitoba Tourism Technique targets to realize customer expenditures of $1.6 billion in 2024, and $2.5 billion by 2030.

Journey Manitoba is a Crown Company underneath provincial laws that leads and stimulates sustainable tourism progress in Manitoba’s $1.6 billion pre-pandemic tourism business. In partnership with the tourism business, the company is liable for tourism advertising, customer data companies, analysis and public data.

Media assets:

SOURCE Journey Manitoba

For additional data: Cody Chomiak, Vice-President, Advertising, [email protected], 204.294.8556; Adam Dooley, Managing Director of Public Relations, UpHouse, [email protected], 204.291.4092