Hilton Unveils New Model, Spark by Hilton, a Worth-Pushed Providing That Proudly Delivers Dependable Necessities and Pleasant Service

MCLEAN, Va. – Hilton (NYSE: HLT) at the moment introduced the launch of Spark by…

Hilton Unveils New Model, Spark by Hilton, a Worth-Pushed Providing That Proudly Delivers Dependable Necessities and Pleasant Service

MCLEAN, Va. – Hilton (NYSE: HLT) at the moment introduced the launch of Spark by Hilton, the most recent addition to its portfolio of world-class manufacturers. Following in depth analysis, the introduction of Spark by Hilton fills an open house within the trade by creating a brand new premium economic system lodging choice to fulfill the wants of much more company and house owners searching for worth, high quality and consistency. 

Spark by Hilton offers a easy, dependable and comfy keep for each visitor, ​​all at an accessible worth. For builders, Spark by Hilton leverages an modern conversion mannequin to supply a compelling funding choice for house owners. 

Hilton has pioneered the hospitality trade as we all know it at the moment, and we proceed to develop our portfolio as our company’ and house owners’ wants evolve. The debut of Spark by Hilton builds on that legacy of growing world-class manufacturers as we work to serve any visitor, for any journey event, wherever on the planet. Chris Nassetta, President and CEO, Hilton

Spark by Hilton builds on Hilton’s continued work evaluating the market to develop new manufacturers to fulfill the evolving wants of company and house owners and supply a lodge for each traveler for each keep. Over the past 15 years, Hilton has greater than doubled its model portfolio and variety of rooms world wide organically, creating a various, but complementary vary of manufacturers throughout classes.

​​​Worth and Consistency for Friends

Serving company seeking to maximize the worth of their journey expertise, Spark by Hilton will ship dependable, pleasant necessities with surprising touches. Signature components of Spark by Hilton will embody: ​​​​

  • Considerate Simplicity: Spark by Hilton will supply easy, impressed design with splashes of colour and cheer that convey the outside in. Every lodge will present a welcoming sense of arrival with colourful exterior assertion partitions and energizing art work. The general public house will characteristic multi-functional seating from communal tables to rocking chairs, providing loads of choices for company to get pleasure from breakfast, socialize or work all through the day. Visitor rooms shall be comfy and stress-free so vacationers can unwind and recharge for no matter comes subsequent. Specializing in sensible facilities, the easy, streamlined furnishings will embody an open closet, in-room fridge, multi-purpose work floor and brilliant rest room.
  • Dependable Service: As a part of the Hilton household of manufacturers, ​company will really feel welcome and assured of their keep from the second they stroll by the door. Heat and welcoming lodge staff members with consideration to element will present blissful and useful service. And, company shall be empowered with the instruments wanted to take advantage of their keep, equivalent to 24-hour digital check-in and Digital Key. ​
  • Unexpe cted Touches: Spark by Hilton will assist add worth to the visitor expertise by providing a easy, complimentary breakfast, that includes premium espresso, juice and a signature bagel bar with spreads, so company can gasoline up earlier than hitting the street. The model may also supply a 24-hour retail marketplace for on-the-go vacationers.
  • Constant High quality: To make sure the purpose of a constant, high quality visitor expertise, every lodge shall be required to finish a full renovation, encompassing all guest-facing areas of the lodge, previous to becoming a member of Spark by Hilton and the Hilton household.
Guest Room - Adjustable Work Station— Photo by HiltonGuest Room - Adjustable Work Station— Photo by Hilton
Visitor Room – Adjustable Work Station— Photograph by Hilton
Signature Bagel Bar— Photo by Hilton

In looking at the economy category, we saw a segment that has grown dramatically but lacks consistency, providing us an opportunity to deliver on the needs of this underserved segment of travelers. True to its name, Spark by Hilton signifies the start of something great – a moment of ignition as we add energy and momentum into the category and deliver the most reliable and friendly stays. This breakthrough premium economy brand will deliver the essentials done exceptionally well for every guest, every time along with friendly service – ensuring all travelers can enjoy a great hotel experience where they feel truly cared for. Matt Schuyler, chief brand officer, Hilton

Value for Owners

Hilton is creating greater value for owners and operators with the launch of Spark by Hilton. This cost-effective conversion brand provides a unique opportunity for existing properties by reimagining the economy segment and focusing on areas that drive the guest experience while also providing a consistent look and feel across each hotel.

Owners also will benefit from Hilton’s powerful network effect, resilient business model, and high-performing commercial engines, including supply chain management, a cost-effective pricing model and automated customer offerings such as digital check-in and Digital Key.

Hilton Unveils New Brand, Spark by Hilton, a Value‑Driven Offering That Proudly Delivers Reliable Essentials and Friendly Service— Photo by Hilton

Spark by Hilton was developed in close collaboration with our developer community, and we are thrilled by the positive feedback and excitement we have received to date, said Alissa Klees, brand leader, Spark by Hilton. In fact, we already have more than 100 deals in various stages of development across the U.S., with the first properties anticipated to open this year.

Spark by Hilton guests will enjoy the benefits of Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s portfolio of more than 7,000 hotels worldwide. Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app.

For more information on Spark by Hilton, including photos and video, visit stories.hilton.com/spark.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 18 world-class brands comprising more than 6,800 properties and more than 1 million rooms, in 122 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed more than 3 billion guests in its more than 100-year history, earned a top spot on the 2021 World’s Best Workplaces list and been recognized as a global leader on the Dow Jones Sustainability Indices for five consecutive years. In 2021, in addition to opening more than one hotel a day, Hilton introduced several industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the nearly 128 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Kirsten Savoy
Hilton