THE NEW BRAND LAUNCHES WITH AN IMMEDIATE FOOTPRINT OF 12 COMMITTED HOTELS AROUND THE WORLD; PROPERTIES WILL CONNECT GUESTS WITH THE CHARM, CHARACTER, AND WARMTH OF THEIR HOTELIERS
PARIS, Jan. 19, 2023 /PRNewswire/ – Accor, a world main hospitality group, as we speak introduced an thrilling new addition to the Group’s unparalleled community of manufacturers: Handwritten Assortment, a worldwide portfolio of charming bespoke motels that supply an intimate and classy hospitality expertise. Accor already has over 110 Handwritten leads globally totaling greater than 11,500 rooms, together with 12 secured signings, with 5 properties anticipated to debut all through the primary trimester of 2023.
Handwritten Assortment properties opening over the subsequent a number of months embrace Resort Shanghai Sheshan Oriental, Handwritten Assortment in Shanghai, China; Le Saint Gervais Resort & Spa, Handwritten Assortment in Saint Gervais, France; Wonil Resort Perth, Handwritten Assortment in Perth, Australia; Resort Morris, Handwritten Assortment in Sydney, Australia; and Le Splendid Resort Lac d’Annecy, Handwritten Assortment in Annecy, France. Extra properties will open all through the rest of the 12 months and past, together with Resort Les Capitouls Toulouse Centre, France; Oru Hub Resort, Handwritten Assortment in Tallinn, Estonia; Sq. Lodge Resort La Roche sur Yon, Handwritten Assortment in La Roche-sur-Yon, France; Dawn Premium Resort, Handwritten Assortment in Hoi An, Vietnam; Paris Montmartre Sacré Coeur*, Handwritten Assortment in Paris, France in addition to properties in Bucharest, Romania and Madrid, Spain. The Handwritten Assortment portfolio is anticipated to succeed in greater than 250 motels by 2030.
“Handwritten Assortment enriches Accor’s providing within the ‘assortment manufacturers’ phase with a curated number of motels that exhibit charming and one-of-a-kind ideas. Our intention, past delivering a really genuine visitor expertise, is to help the rising variety of unbiased and boutique resort homeowners trying to enhance their world profile, join with extra audiences and develop their income with out dropping their identification,” stated Alex Schellenberger, Chief Advertising and marketing Officer, Premium, Midscale, Financial system Manufacturers, Accor. “The motels we’ll function in Handwritten Assortment are these sought out by vacationers who respect heartwarming journey experiences and a twist on conventional hospitality, in addition to by hoteliers who cherish the distinctive character of their properties whereas needing the advantages that include a number one world associate.”
With the creation of Handwritten Assortment, Accor is broadening its unrivalled model portfolio and midscale resort choices and can look to duplicate the success it has achieved with the Group’s different assortment manufacturers throughout different segments. This contains the MGallery Resort Assortment, a storied portfolio within the higher upscale model phase that now counts greater than 100 boutique motels worldwide and Emblems Assortment, Accor’s first luxurious assortment model, a fastidiously curated number of distinctive motels which are emblematic of their vacation spot, designer or place in historical past. With an identical bespoke method, Handwritten Assortment will convey collectively motels with particular person personalities, intimately reflecting the character and heat of the individuals who love and take care of them. Like a handwritten observe, every host’s particular person touches might be subtly encountered at choose moments all through the visitor journey. From a heat welcome that cascades into dialog, to freshly baked treats which have friends sneaking seconds into their pockets, no two motels or stays would be the identical.
A Host with Ardour
Handwritten Assortment provides a wide range of motels which are so distinct, it is as if every native hotelier had been inviting friends into their charming and classy houses. The visitor expertise at Handwritten Assortment brings to life the spirit of the host: their tastes, their passions and the little quirks of their character. Every native hotelier gives a captivating presence that weaves their character and character into the material of their resort, partaking friends with native knowledge and pleasant dialog, bringing a customized vitality to the visitor expertise.
“The style by which every host interacts with their friends is thoughtfully thought-about and brings to life their very own private passions,” added Caroline Bénard, International SVP Financial system & Midscale Manufacturers, Accor. “Whether or not in a social setting or the privateness of a visitor’s room, there might be moments of storytelling and engagement that create a real connection. This rapport between host and visitor contributes to a extra significant and memorable keep expertise.’
Designed for Impartial Hoteliers
The Handwritten Assortment can also be designed with the wants of unbiased resort homeowners in thoughts. With a present conversion charge of 80%, the majority of properties becoming a member of Handwritten Assortment might be conversion initiatives reasonably than new builds, requiring an easier transition and ramp up course of and a extra sustainable development and growth mannequin. The model’s requirements are designed to be versatile, mild, and simple to achieve. Furthermore, Handwritten Assortment gives direct ROI and the chance for homeowners to maximise income with rapid entry to the facility and attain of Accor’s gross sales, distribution and loyalty platforms, whereas additionally benefiting from the Group’s environmental, social, and governance (ESG) capabilities.
“In 2022, Accor signed on common globally multiple resort per day and opened practically one resort per day. We intention to proceed this development by anticipating the wants of our friends and aligning with the funding standards of our companions and homeowners. Impartial motels are more and more searching for the energy of Accor’s highly effective gross sales, distribution and loyalty platform to extend their income and help them in optimizing their prices, while retaining their very own distinctive character and providing a extremely qualitative product, service and expertise. Handwritten Assortment provides them a great resolution, offering the choice for a franchise contract and a versatile and cost-effective degree of funding. We sit up for working collaboratively with homeowners and companions and welcoming extra motels from world wide into this excellent assortment. With over 110 properties and 11,500 rooms in negotiation to grow to be a part of Handwritten Assortment, together with 12 motels dedicated already, we intention to have over 250 properties by 2030,” stated Camil Yazbeck, International Chief Growth Officer, Premium, Midscale, Financial system, Accor.
NOTABLE HANDWRITTEN COLLECTION PROPERTIES
Resort Shanghai Sheshan Oriental, Handwritten Assortment, Shanghai, China Opening 19 January 2023
Near Sheshan Nationwide Park, Resort Shanghai Sheshan Oriental has over 124,000 sq. meters of landscaped gardens, together with an outside seashore pool for an unforgettable city resort expertise. Opening as the primary Handwritten Assortment resort, the property provides a devoted service crew to arrange and handle tea breaks and create bespoke eating experiences for friends.
Le Saint Gervais Resort & Spa, Handwritten Assortment, Saint Gervais, France
Opening 19 January 2023
Designed as an elegant and arty vacation dwelling, Le Saint Gervais Resort & Spa combines the spirit of the artwork nouveau motion with up to date tastes, bringing to life the fantastic thing about a historic dwelling. Ottoman tradition may also come to life all through the visitor expertise in components reminiscent of a library nook, Turkish espresso and natural tea infusions obtainable within the spa.
Wonil Resort Perth, Handwritten Assortment, Perth, Australia
Early February 2023
Positioned on the financial institution of Swan River subsequent to Kings Park and simply minutes from Perth’s central enterprise district, Wonil Resort provides an elegant trendy setting. Friends will get pleasure from this fashionable dwelling base from which to discover a vibrant metropolis recognized for its countless sunshine and pristine seashores.
Resort Morris, Handwritten Assortment, Sydney, Australia
Opening February 2023
Housed inside a placing Italian Renaissance styled constructing, the 82-bed Resort Morris reopens as a part of the Handwritten Assortment after a serious restoration, intertwining European magnificence with Australian character, honoring the resort’s historic roots.
Le Splendid Resort Lac d’Annecy, Handwritten Assortment, Annecy, France
Opening April 2023
Near the town middle and Lake Annecy, Splendid Resort provides distinctive Artwork Deco traits with a contact of Nineteen Fifties modernity inside its structure. The resort’s decor from famend Designer Thierry D’Istria is complemented by a number of eclectic art work, sculptures and classic items.
Resort Les Capitouls Toulouse Centre, Handwritten Assortment, Toulouse, France
Opening Might 2023
Within the coronary heart of the town’s historic middle, on probably the most stunning avenue, the Resort Les Capitouls Toulouse Middle invitations friends to find its charming and warm-hearted ambiance. Initially constructed as a historic non-public mansion, this resort elegantly combines the allure of the Toulouse brick vaults with trendy comforts and new sustainable design components.
Oru Hub Resort, Handwritten Assortment, Tallinn, Estonia
Opening Might 2023
Positioned within the middle of Tallinn within the historic outdated city and a brief drive to the coast, Oru Hub Resort boasts Yoga amenities and a Tea Room. After two years of main renovations, the resort will launch a brand new visitor expertise idea combining leisure, work and meals in a novel means.
Paris Montmartre Sacré Coeur*, Handwritten Assortment, Paris, France
Opening Spring 2024
With a typical Parisian facade and boasting intimate and comfortable rooms, the Paris Montmartre Sacré Coeur is situated a couple of minutes stroll from Sacré-Coeur basilica and the cobbled streets of the gorgeous Montmartre neighborhood. The resort will function a great base to discover France’s capital and all it has to supply.
With a plan to develop the gathering to 250 properties by 2030, Accor is actively searching for new properties to be a part of Handwritten Assortment in common journey locations throughout the globe.
*Property title could change previous to opening
Accor is a world main hospitality group consisting of 5,300 properties and 10,000 meals and beverage venues all through 110 international locations. The Group has one of many trade’s most various and fully-integrated hospitality ecosystems encompassing greater than 40 luxurious, premium, midscale and economic system resort manufacturers, leisure and nightlife venues, eating places and bars, branded non-public residences, shared lodging properties, concierge companies, coworking areas and extra. Accor’s unmatched place in way of life hospitality – one of many quickest rising classes within the trade – is led by Ennismore, a three way partnership by which Accor holds a majority shareholding. Ennismore is a inventive hospitality firm with a worldwide collective of entrepreneurial and founder-built manufacturers with function at their coronary heart. Accor boasts an unrivalled portfolio of distinctive manufacturers and roughly 230,000 crew members worldwide. Members profit from the corporate’s complete loyalty program – ALL – Accor Reside Limitless – a every day way of life companion that gives entry to all kinds of rewards, companies and experiences. By means of its world sustainability commitments (reminiscent of reaching Web Zero Carbon emissions by 2050, world elimination of single use plastics in its motels’ visitor expertise, and so forth.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is targeted on driving constructive motion by way of enterprise ethics, accountable tourism, environmental sustainability, neighborhood engagement, range and inclusivity. Based in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Inventory Alternate (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the US. For extra data go to group.accor.com or observe us on Twitter, Fb, LinkedIn, Instagram and TikTok.
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