Invite: SJP Collection Pop Up Shop Opening with Sarah Jessica Parker in NYC

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Sex and City’s favorite -friend in our head- Sarah Jessica Parker is set to launch her highly anticipated shoe collection exclusively at Nordstrom stores and Nordstrom.com on February 28, 2014. The SJP Collection by Sarah Jessica Parker is a new collection of shoes crafted by artisans in Italy and imported handbags, reflecting Sarah Jessica’s personal looks and feminine style. The savvy style maven states, “I’ve taken inspiration from things in my life such as the grosgrain ribbons I tied in my hair as a girl, to the flower accents from the Sex and the City wardrobe, to references to classic styles from the late 70’s and early 80’s. I’m a firm believer in quality and timelessness and have created this collection with the hopes that women will love wearing it for years to come.”

Along with shoes, the complete line will include SJP handbags which maintain to be functional pieces but with a fun and fashionable twist which can be carried by the everyday.

The shoe prices range from $195 to just under $500. The entire shoe collection is made in Italy from high quality leathers and materials, while handbags bags will retail from $245 to $375.

The line will also feature the “Manhattan” trench coat to complement the collection as a whole. The New York City SJP Collection Pop Up shop will be open to the public from Friday, February 28th to Sunday, March 2nd.

There will be an Invite Only preview launch on February 26 in NYC.

Sarah Jessica Parker will present her line in person at the following Nordstrom stores and locations. Visit the site for more details www.Nordstrom.com/SJP

February 28-March 2 – NYC Pop-Up Shop
372 West Broadway, New York City

March 5 – Nordstrom Flagship, Seattle

March 6 – The Grove, Los Angeles

March 7 – Michigan Avenue, Chicago

March 8 – Aventura, Miami

March 9 – NorthPark Center, Dallas

The SJP Collection will be available online and in the following Nordstrom Stores:

California
Fashion Valley (San Diego)
The Grove (Los Angeles)
San Francisco Centre (San Francisco)
Santa Anita (Arcadia)
South Coast Plaza (Costa Mesa)
Topanga (Canoga Park)
Valley Fair (San Jose)

Florida
Aventura (Aventura)
International Plaza (Tampa)
Village of Merrick Park (Coral Gables)

Hawaii
Ala Moana (Honolulu)

Illinois
Michigan Avenue (Chicago)
Oakbrook Center (Oak Brook)
Woodfield Shopping Center (Schaumburg)

Massachusetts
Natick Mall (Natick)

New Jersey
Cherry Hill (Cherry Hill)
Garden State Plaza (Paramus)

New York
Roosevelt Field (Garden City)

Oregon
Washington Square (Tigard)

Tennessee
The Mall at Green Hills (Nashville)

Texas
Houston Galleria (Houston)
NorthPark Center (Dallas)

Virginia
The Fashion Centre at Pentagon City (Arlington)
Tysons Corner Center (McLean)

Washington
Downtown Flagship (Seattle)

Using Your Website to Build a Brand

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Defining your brand as a company and creating a consistent branding message is a key part of marketing for any company, big or small. A brand is a symbol of your company, and as such should be represented throughout all marketing and promotional materials that you use to build your brand. Your company website is a building block of that branding process.

What’s in a Brand?

A good brand should be able to stand alone without an explanation. Big corporations spend millions of dollars on their branding campaigns so you know who they are simply by seeing their brand. What do you think of when you see a white and red target symbol? How about the golden arches? Those two branding symbols are a part of everyday life in America, and known to millions as the brand for Target stores and for MacDonald’s burger chain around the world. Even if you don’t have millions to spend on an advertising and branding campaign, you can still work to ensure that your branding message is clear throughout everything you do.

Building Your Brand Online

Whether it’s only through traditional media sources, or primarily online and through social media, the look and feel of your company should carry throughout your message. Hiring a professional web design company to help with this is a good idea. Keeping a consistent message through your website take a lot of time and effort, and having professional help allows you to focus on your business.

Be Consistent

Consistency cannot be overrated when building a brand. In fact, it’s essential. Websites should have consistent colors throughout that match the colors of the brand. Those colors reinforce the look and feel of the branding symbol. Target’s store website is primarily red and white colors. These are subtle things that the customer may not even realize is being influenced by. Any good professional web design company knows who to use appealing colors for your customers.

Use Your Logo

Use your logo as much as possible in your online ventures. Make sure your social media ventures also mimic your brand and logo design of your website. Decide on what size of logo is appropriate for your website, and keep that consistent throughout. Even if you don’t keep a professional web design company on permanent staff, these are tricks of the trade you should know in case you need to be the one to maintain your own website.